Search Engine Optimization (SEO): This Course Under Scholarship Project.

Objective of this Training

Virtually everyone who's engaged seriously in the practice of search engine optimization has found it to have surprisingly versatile results. Site owners will often start out optimizing in order to rank for a particular term/phrase that's relevant to getting customers, only to find that secondary and tertiary benefits from branding to reputation management to raw traffic all have an impact. Today I'd like to cover the different applications of SEO and talk about how to choose the right SEO objectives for your business.

Training Overview & Outline

Preface about the Course:
This workshop is specially designed for Website Designers, Website Owners, Small Business Owners, and Corporate Marketers and for those students who would like to get more knowledge about SEO. The SEO training that we deliver will help you take advantage of and develop your own or personal knowledge about SEO, that will be handy for the benefit of your organization or will help you in personal development and career strategy in web design, development or online marketing.
You will learn about good page structure, keyword choices and Meta data, and also get more knowledge about designing friendly architecture for search engines and content management issues. Additionally, you will also learn about some tips and tricks.
Key Topics (The major contents of the sessions)
Session-1 (One):

• What is marketing?
• Concept of online Marketing
• What is SEO
• Planning for Web Marketing
• Requirements of Online Marketing
• Why need online marketing?
• Who is your client?
• Difference between online marketing and Offline Marketing

• Basic HTML and CSS

Session-2(Two):

• Keyword analysis & competitor analysis.
• Anatomy of a Search Engine
• Query interface
• Crawlers, spiders, and robots
• Search algorithms
• Retrieval and ranking
• Characteristics of Search
• Classifications of Search Engines
• Primary search engines
• Secondary search engines
• Targeted search engines
• Create Own Blog (Blogs pot and Weekly)

Session-3 (Three):

• Putting Search Engines to Work for You
• Does hosting matter?
• Domain-naming tips
• Understanding usability
• Duplicate content
• Using Anchor Text
• Taking Advantage of Organic Keywords
• How Pay-per-Click Works
• Choosing Effective Keywords

Session-4 (Four):

• Alt and Other Tags and Attributes
• How Does Web-Site Content Affect SEO?
• Snagging inbound links
• Creating outbound links
• Taking advantage of cross-linking
• The skinny on link farms
• Adding Your Site to Directories
• Social-Media Strategies
• Small HTML project development

Session-5 (Five):

• On-Page SEO
• Meta Tag Creation
• Site Title
• Meta Description
• Meta Keywords
• Site Content Optimization
• Keyword Rich Content
• Unique Content
• Keyword Density

Session-6 (Six):

• Video Promotion
• Press Release
• Tools Needed:
• Google Adword Keyword Tool
• Google Analytics
• Alexa Rank Checker
• Some Mozilla Firefox Adons

Session-7 (Seven):

• Off-page SEO
• Search Engine Submission
• Site Map Submission
• Social Bookmarking
• Blog Commenting
• Article Submission
• Profile Backlink Creation
• Document Sharing
• Link Development/ Building
• Social Networking
• Online Video Marketing
• Facebook, Twiter, Linkden, Digg, Youtube

Session-8 (Eight):

• Page Rank
• Odesk
• No Follow / Do Follow
• Google AdSense
• Google Webmaster Tools
• Outsourcing/ freelancing SEO
• Business owner guide
• Review
• Question Answer
• Project submission
• Exam